Platform

Every home is not just a fulfillment center — it is a revenue-generating retail store embedded inside the neighborhood.

MetricCommercial Retail StoreTraditional 3PL FulfillmentHome-Based Store + Fulfillment Network
CapExVery high (store buildout, fixtures, signage)High (warehouses, automation, equipment)Near-zero (existing homes)
Rent / Fixed CostsHigh monthly rent + utilitiesHigh long-term warehouse leasesMinimal / none
StaffingStore employees, cashiers, managersWarehouse labor, supervisorsOwner-operated or flexible local labor
Time to Launch / ExpandMonthsMonthsDays to weeks
Last-Mile CostMedium–HighHighLow (neighborhood proximity)
Revenue FunctionSales only (inventory risk borne by retailer)Fulfillment only (no sales)Sales + fulfillment combined
Customer ProximityLimited to store locationRemote from customerHyperlocal, doorstep-adjacent
Network DensityLimited by zoning & real estateLimited by warehouse geographyEffectively unlimited
Unit EconomicsHigh overhead per storeCost centerRevenue-generating micro-node